Trinity

Three values from 0–100 that shape the personality of the video. They’re set when the video is created, and your style should listen and respond.

FLOW

Static vs Kinetic

Lower values inform the system to have less to no movement, while higher values encourage more.

FORM

Structural vs Abstract

Lower values inform the system to adapt the design to be less complex, easier to register, while higher values drive the system into a more diverse graphic state.

PRESSURE

Low Entropy vs High Entropy

Lower values keep things simpler and easier for the viewer to register—patterns are clear and predictability is a given. Higher values encourage the system to be more variable with a higher degree of information freedom.

Notes

How your style responds to these is up to you. Some designers treat them as dials that smoothly transform the design. Others use them as switches that flip between distinct modes. The framework doesn’t prescribe; it invites.

The starter styles show different approaches if you want inspiration.